Lead Senior Packaging, Branding and Graphics Designer

Fall 2021-Present

• Redesign company website via Wix.com to be a more content heavy splash page, upscale corporate and mobile friendly.

• Present branding and packaging concepts with mood boards and preliminary designs to develop new and existing brands.

• Revise files and develop designs via team and/or client input. Bring files to production ready output.

• Work with overseas Production houses to maintain quality of artwork to production. Comment on product samples and proofs to ensure proper communication of what to be expected.

• Take photography and Photoshop files for beauty shots and conceptualization of brands and their products.

• Collaborate with logistics manager, president and photographer to create first company catalog. Required ideation of photography layout and design, editing of verbiage, compiling of existing artwork and creation of new artwork.

• Collaborate with client buyers and president of IKO to customize packaging design for retailers in a variety of demographics.

• Scout and Present Competitive Analysis or product/color trends for future product and packaging design development.

Senior Graphic Designer & Illustrator

April 2011 - 2021

• UX web design of layouts and revisions of legal copy for Lenvima Pharmaceutical brand and Novant Healthcare microsite for COVID.

•FCB Health [Glutopa] custom vector illustration rollout of team.

• Berkeley Heights Downtown Beautification Committee [restaurant week, holiday banners & Historic Banners] presented branding concepts, revised and applied final artwork to various SKUs, print ready and developed website artwork.

• CBA [Customer Benefits Analytics] developed branding logo for company and design powerpoint presentations for their clients.

• Paper Magic Group - Licensed custom illustrations for their holiday cards with Art director's guided revisions.

• Illustrations in vector & corel format for ipad apps.

• Concept to design of branding for web and print application.

Senior Packaging Designer

July 2011 - October 2012

• Designed graphics for Lean Cuisine, Dawn dish soap, Uniball, Baskin' Robbins, Phillips Vitamins & Supplements, Tena Pads, Ore Ida Fries.

• Manage Shelf sets and product rendering of colors, sizes and revisions.

• Worked directly with account side and creative director to understand projects.

• Art directed typographer, contacted vendors for price quotes and samples.

• Designed secondary panels and violators for established designs.

• Photoshop images to create layouts for posters and flavor SKU rollouts.

• Assisted art director on mechanicals to create seamless patterns.

• Source imagery and layout design for mood boards or competitive analysis PDFs.

Packaging Designer

2008 - 2011

• Coordinated product development to ensure quality control in mass production.

• Assisted creative director on press runs and color matching prints.

• Responsibilities included concept ideation, presenting, designing and preparing artwork for meetings, comp houses and production artists. Sometimes under quick timelines.

• Assisted in development on the Home Fragrance line of patterns, color and finishes.

• Proactive in organizing file structure of design server.

• Comped in-house products, boards and posters for presentations.

• Developed and speced out mechanicals for production.

• Managed multiple projects in a team environment.

• Mentored and managed interns.

Packaging Designer

2007 - 2008

• Separations of artwork to prepare for screening, transfers, decal, comping, DuPont, Stamping, Embossing, Large scale printing.

• Strategically manage the production of comps.

• Assist in maintaining production machinery.

• Assist in hand comping set up boxes, folding cartons, rub down transfers in a variety of substrates.

• Design and present concepts for various projects which were chosen by the client and produced.